Eli Rose Social Media specializes in helping small businesses optimize their online presence. They offer everything from search engine optimization to easy to understand training to ongoing social media management. Every Tuesday, they offer insights to the readers of Little Indiana on how to use the internet and social media to build their online brand. You can also find them on Facebook and Twitter.
There are many great benefits to business blogging. However, many business owners are nervous about their writing skills. Follow the steps below to help make sure your readers see your expertise, not your spelling mistakes.
Tips to Gain Confidence with Your Writing
You don’t need to write a book to prove you know your stuff. More often than not, keeping it short is the best way to get your point across clearly. If your article is longer than 500 words, consider breaking it into two or more parts, if it makes sense. It could be the start of a series post, a selection of articles that deal with a related topic. They have proven to be immensely popular posts.
Break it Up
Similar to keeping things short, it’s important to make things easy to read. One of the best ways to do this is to make your article easy to scan. One dense paragraph of text is tough to read. Break things into paragraphs to make things easy for your audience to read. Unlike the long paragraphs of newspapers, you will want to use shorter paragraphs. Include no more than a few sentences in each paragraph to make it simple for internet scanners to go through. Long, clunky paragraphs won’t help anyone–and may even make online users click away.
Edit after Writing
The internet is full of people who take an extreme amount of time to pick apart others’ grammar and spelling. After you’ve finished writing your article, go back and read it again. Look for and spelling and grammar mistakes. Make use of spell check. You’ll also want to make sure that your writing flows well so that your point is easy to understand. The human brain is geared to bypass obvious mistakes. Let it sit for a minute before you give it another read through. It may help you pick up a mistake you had already overlooked the first time around.
People naturally gravitate toward pieces that have interesting headlines. In a world where people have limited time, they are likely to read only the things which seem the most interesting. Once you’ve written your article, make sure your headline or subject is eye catching so that people decide to click through to read it. You may need to work at it, but even the most dry topic can seem fresh and exciting, with a carefully crafted headline.
More than likely, you are an expert in your specific field. If you follow the steps above, everyone will focus on your expertise rather than your writing style.
Just don’t forget to tell them that Little Indiana sent you
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