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Managing Social Media During the Holidays

Whether it is the Fourth of July, the beginning of the bustling winter holiday season, or any other time of the year when calendars begin to fill, schedules become hectic, and social networks fall to the wayside. After all, there could be BBQs to plan, trips to make to the lake, gift to purchase, and family dinners to enjoy. This makes social media the last thing on many people’s minds.

However, as most people know, consistency is key when managing your social media presence. A social media page that is infrequently updated will lose fans and influence. It can be hard to know where to begin. That’s where these tips come in.

Tips on Managing Social Media Over the Holiday Season

Small Business Tips

It doesn’t have to be terribly time-consuming. We can help you decide on the best way to keep your social networks updated, without taking away from your free time. Below are some easy tips for managing your social media presence even during the holidays.

  • Blog Posts Often, scheduling blog posts around the holidays is the best strategy for your blog. If you typically post on the day that the holiday falls on, you can move the post up or back a few days in order to avoid the holiday. Traffic typically falls off on holidays so posting on the day of a holiday is not worth your time. Get the most out of your blog posts by not posting on the holidays.
  • Facebook Facebook is a great place to wish your audience a happy holiday. Post a festive image, wish them a happy day or ask what their plans are. All of these are simple strategies to get the most out of your Facebook presence without stressing yourself out on a holiday.
  • Twitter If you have time, posting on Twitter for a few moments can’t hurt. Ask others how they’re celebrating and wish them a happy holiday. If you don’t have time, it’s unlikely that you’ll be penalized for your absence.
  • Instagram This is a GREAT platform to quickly post an image and get on with your holiday. Any festive food, pictures of your team on the holiday or pictures of your family celebrating are all great ways to humanize your brand on any holiday.
  • Google+ Google+ has a very dedicated following. If you have time, post on Google+. If not, be sure to use the holidays’ hashtags (like #FourthOfJuly) in the days and weeks leading up to the holiday can help you to continue to be “present” without being present if you can’t be on the holiday.
These simple steps can help you to make the most out of your online presence without ruining a chance to relax and have fun. As with anything else, a social network that represents your small business needs to provide value. A bit of fun doesn’t hurt either. For more small business tips, you know where to look.

Just don’t forget to tell them that Little Indiana sent you.

Targeted. Relevant. Affordable! Little Indiana advertising.

About Kristin Zaslavsky

Kristin Zaslavsky has nine years of marketing experience, specializing in technology innovation. Ultimately, that means she’s spent a lot of time designing applications that are easy to use – which is best for both the customer and the brand. She started her personal blog in 2010, carefully implementing a social media strategy to market her blog’s brand. This blended background led her to co-found Eli | Rose Social Media in 2011, where she helps small businesses to better utilize their internet presence.

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